Midwest

Senior Director, Brand & Shopper Marketing – Midwest

2023-OCG-featured-job-graphic-brand-management-5

CPG – Home & Garden:

Take the discipline of big-company CPG and put it to work in an environment where decisions move quickly and leaders truly own the outcome. As Senior Director, Brand & Shopper Marketing, lead a broad portfolio with P&L responsibility, balancing brand strategy, omnichannel marketing, customer leadership, and execution while driving the business forward.

Senior Director, Brand & Shopper Marketing Position Highlights:

  • Own the P&L and performance of a broad consumer portfolio, with accountability across sales, gross margin, profitability, and market share
  • Lead brand strategy and integrated omnichannel marketing across established category leaders and significant growth businesses
  • Guide communications, campaigns, innovation launches, ongoing product development, and shopper marketing from strategy through in-market execution
  • Partner directly with major retailers, bringing the consumer voice into line reviews, distribution, display, and whitespace opportunities
  • Lead and develop a team of brand and shopper marketers while serving as a key marketing leader across the broader organization
  • Join a resource-conscious, entrepreneurial environment where leaders have the autonomy to move quickly, make decisions, and see the impact of their work

Senior Director, Brand & Shopper Marketing Ideal Candidate:

  • Strong CPG foundation with experience owning a portfolio of brands and delivering sales, profit, and market share results
  • Proven success in both a large, structured CPG organization and a smaller, more entrepreneurial environment
  • Consumer-led marketer who can uncover insights and translate them into brand strategies and business-building programs
  • Comfortable working across both strategy and execution while managing multiple brands, categories, and business priorities
  • Strong customer experience, including presenting to retailers, influencing line reviews, supporting new item listings, and partnering with key accounts
  • Resourceful and accountable leader who anticipates challenges, brings forward solutions, and knows how to make marketing investments work harder

If you or someone you know is well qualified for this role and would like to learn more, please send a message or submit the form below. A member of our team will respond right away.

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