Hire teams that deliver growth.
O’Connell Group conducts marketing and brand management searches across consumer-driven industries, including CPG companies, from C-suite leaders through experienced associate roles.
Build teams that build brands.
Our recruiters specialize in finding ideal candidates to build diverse teams that span general management, brand management, innovation, shopper, and other marketing roles—from the C-suite to the experienced associate level. Examples:
Completed Marketing Searches
We have a successful history of connecting exceptional marketing talent with leading companies.
Florida
Brand Director - CPG - Food
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Brand Director - CPG - Food
Challenges
- Brand leader to build the U.S. marketing function
- Ability to integrate brand, digital, and trade strategy
- Strong operator driving execution and performance
- Cross-functional leader aligning marketing and sales
Success
- Entrepreneurial brand leader with CPG and category experience and a track record of scaling premium brands
Massachusetts
Senior Associate Brand Manager - CPG - Premium Pet Food
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Senior Associate Brand Manager - CPG - Premium Pet Food
Challenges
- Brand operator across base and innovation
- Strong analytical and insight-driven mindset
- Ability to partner with sales and customers
- Entrepreneurial self-starter
Success
- CPG brand marketer with strong cross-functional leadership and experience across base, innovation, and shopper marketing
Florida
Director CRM & Loyalty Marketing - CPG - MedTech
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Director CRM & Loyalty Marketing - CPG - MedTech
Challenges
- CRM and loyalty leader building the strategy and capability from the ground up
- Ability to develop the roadmap and drive data-driven customer engagement
- Strong agency partner managing significant external resources
- Proven team leader building and scaling CRM functions
Success
- Strategic healthcare marketing leader with deep CRM, digital, and consumer growth expertise
NY Metro
Marketing Communications Manager - CPG - HBA/Personal Care
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Marketing Communications Manager - CPG - HBA/Personal Care
Challenges
- Marketing communications leader driving brand relaunch campaign execution
- Ability to develop and execute integrated marketing plans
- Strong content and creative briefing experience
- Collaborative partner across marketing, sales, and agencies
Success
- Innovation-focused CPG brand leader with strong pipeline development and commercialization experience across categories
NY Metro
Senior Marketing Manager, Innovation & Equity - CPG - Household
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Senior Marketing Manager, Innovation & Equity - CPG - Household
Challenges
- Innovation leader building growth roadmaps for heritage brands
- Ability to translate brand equity into product and packaging innovation
- Commercialization experience leading end-to-end launches
- Strategic storyteller
Success
- Innovation-focused CPG brand leader modernizing heritage brands and building growth platforms
Chicago
Senior Associate Brand Manager - CPG - Confections
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Senior Associate Brand Manager - CPG - Confections
Challenges
- Brand operator supporting strategy and commercialization across a multi-brand portfolio
- Ability to expand distribution and strengthen retail positioning
- Experience executing packaging, merchandising, and shopper programs
- Strong cross-functional and agency leadership
Success
- Data-driven brand builder with shopper marketing and commercialization experience across retail and ecommerce channels
New Jersey
Brand Manager - CPG - HBA/Personal Care
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Brand Manager - CPG - HBA/Personal Care
Challenges
- GM mindset with ownership of brand P&L and annual marketing plans
- Commercialization experience bringing initiatives to market
- Ability to partner closely with sales, innovation, and marketing
- Scrappy brand builder comfortable in smaller, high-growth brands
Success
- GM-minded CPG brand leader with a track record of driving growth through insight-led innovation
Greater Chicago
Director, Innovation - CPG - Household
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Director, Innovation - CPG - Household
Challenges
- Innovation leader identifying whitespace and new category opportunities
- Ability to extend brand equities into adjacent categories
- Commercialization expertise from concept to launch
- Cross-functional leader building new growth platforms
Success
- GM-minded innovation leader with deep whitespace strategy and commercialization experience launching new platforms
NY Metro
Ecommerce Manager - CPG - Beverage
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Ecommerce Manager - CPG - Beverage
Challenges
- Omnichannel ecommerce leader owning retailer and marketplace strategy
- Ability to build third-party marketplace relationships from the ground up
- Strong cross-functional partner aligning ecommerce with brick-and-mortar teams
- Strategic operator driving assortment, content, and retail media execution
Success
- Ecommerce operator with deep 1P and 3P expertise and a proven ability to scale retailer partnerships and drive omnichannel growth
Midwest
Category Analyst - CPG - Beverage
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Category Analyst - CPG - Beverage
Challenges
- Strong analytical capability to translate data into insights
- Ability to connect consumer and shopper behavior to performance
- Experience working across syndicated and internal data sources
- Collaborative partner supporting Sales, Marketing, and Business teams
Success
- Data-driven CPG analyst with deep syndicated data expertise and a proven ability to translate insights into actionable business recommendations
Southeast
Senior Brand Manager - CPG - Household
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Senior Brand Manager - CPG - Household
Challenges
- GM mindset with P&L ownership and growth responsibility
- Strong innovation and pipeline development leadership
- Ability to expand into new usage occasions and channels
- Strategic operator balancing core business and new initiatives
Success
- GM-minded CPG brand leader with strong innovation experience driving base business and new product growth
Mountain West
Brand Manager - CPG - Food
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Brand Manager - CPG - Food
Challenges
- GM-minded brand builder with broad CPG marketing leadership
- Strong innovation and new product development experience
- Data-driven marketer leveraging insights and analytics to guide decisions
- Collaborative cross-functional leader driving brand and category growth
Success
- Entrepreneurial CPG brand manager combining large-brand leadership, startup agility, and data-driven marketing to accelerate growth
California
Sales Operations Manager - CPG - Food
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Sales Operations Manager - CPG - Food
Challenges
- Builder mindset
- Ability to connect sales, marketing, and operations
- Strong analytical skills to support forecasting, budgets, and sales planning
- Entrepreneurial, hands-on operator
Success
- Data-driven CPG sales leader with a proven track record of driving growth, building strong cross-functional partnerships, and identifying opportunities to expand distribution and category performance
Greater Chicago
Senior Associate Brand Manager - CPG - Household
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Senior Associate Brand Manager - CPG - Household
Challenges
- Thrives in a PE backed, fast paced environment
- GM mindset and base business experience
- Entrepreneurial agility with CPG grounding
Success
- Ideal mix of early GM experience, entrepreneurial agility, CPG grounding, and comfort operating in a lean, fast paced environment with immediate ownership
Midwest
Senior Brand Manager - CPG - Household
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Senior Brand Manager - CPG - Household
Challenges
- Classic PG training with strategic and tactical range
- Big company rigor plus entrepreneurial experience
- Business owner mindset
- Collaborative and action oriented
Success
- Blend of classic CPG training, entrepreneurial mindset, hands on style, and ability to thin strategically and execute decisively
Midwest
Director of Revenue Operations - CPG - Beverage
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Director of Revenue Operations - CPG - Beverage
Challenges
- GM mindset with cross-functional leadership and scaling ability
- Strong CRM and tech stack expertise
- Strategic, detail-oriented operator with sales ops or demand planning background
- Ability to drive decision making, enforce best practices, and guide adoption
Success
- GM mindset with deep CRM and revenue operations expertise, a data-driven, detail-oriented approach, and the leadership ability to build processes and scale
Greater Chicago
Director, Innovation - CPG - Household
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Director, Innovation - CPG - Household
Challenges
- Balance of big-company CPG training and entrepreneurial agility
- Curiosity and drive to unlock growth opportunities
- Hands-on stage-gate process experience
- Strategic thinker who can execute tactically
Success
- Strategic innovation leader with CPG rigor and entrepreneurial agility, skilled at turning insights into sustainable growth and brand transformation
Remote
Senior Performance Marketing Manager - CPG Consumer Brands
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Senior Performance Marketing Manager - CPG Consumer Brands
Challenges
- Background in consumer goods healthcare products
- Proven experience with paid media, including Amazon and e-commerce platforms
- Expertise with DPSs, retail media, and programmatic advertising
- Strong analytical skills
Success
- Data-driven digital media leader with proven success optimizing paid, programmatic, and retail media to deliver strong ROI and brand growth
Midwest
Brand Manager - CPG - Pet
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Brand Manager - CPG - Pet
Challenges
- CPG experience across the marketing mix
- Experience advancing the innovation pipeline
- Strong analytical mindset
- Data-driven decision maker
Success
- Data-driven marketer with pet and innovation experience, skilled at turning insights into brand growth and engagement
NY Metro
Digital Engagement Strategist - CPG - Beverage
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Digital Engagement Strategist - CPG - Beverage
Challenges
- CPG + experience building brands through digital touchpoints
- Managed both website strategy and execution
- Data-driven
- Experience with CRM, SEO, and website analytics
Success
- Combination of digital marketing, CRM, and SEO expertise with a data-driven approach proven to drive brand engagement
NY Metro
Strategy & Analytics Manager - CPG - HBA
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Strategy & Analytics Manager - CPG - HBA
Challenges
- Client-side brand management paired with supplier-side and/or strategy analytics expertise
- Strong story teller
- Ability to influence big-picture decisions
- Strategic and hands-on
Success
- Blends large CPG and entrepreneurial experience with a passion for driving growth through brand analysis and strategy
Southern Connecticut
Brand Manager - CPG - Beverage
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Brand Manager - CPG - Beverage
Challenges
- CPG foundation with 3+ years of brand marketing
- Passion and expertise in digital marketing and social media
- Skilled in analytics, cross-functional collaboration, and agency management
- Desires a smaller, entrepreneurial organization
Success
- Strong CPG foundation and a track record of building and growing brands
Southeast
Senior Director, Consumer Marketing - CPG - MedTech
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Senior Director, Consumer Marketing - CPG - MedTech
Challenges
- Seasoned CPG brand builder with a general management mindset
- Expertise across consumer campaigns – digital, CRM/loyalty, ecommerce
- Background in hybrid health environments
- Builder, not a maintainer, looking to drive transformational growth
Success
- Seasoned CPG leader with and a builder’s mindset, combining deep digital/CRM, ecommerce GTM leadership, and hybrid health experience to drive transformational growth
California
Brand Manager - CPG - Food
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Brand Manager - CPG - Food
Challenges
- Classic CPG marketer with a passion for health & wellness
- General management mindset
- Hands-on project manager
- Strong storyteller with analytic depth
Success
- Lifestyle brand leader from top-tier company with a GM mindset, analytics strength, consumer focus, and team skills
Midwest
Distribution and KA Leader - CPG - Pet
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Distribution and KA Leader - CPG - Pet
Challenges
- 3+ years UNFI experience
- Whole Foods and/or natural grocery experience
- Entrepreneurial and proactive
- Strong relationship builder and strategic thinker
Success
- Passion for the industry with deep UNFI + Whole Foods expertise, strong account planning, negotiation, and business review skills
Chicago
Senior Associate Brand Manager - CPG - Food
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Senior Associate Brand Manager - CPG - Food
Challenges
- 1-3 years of CPG
- Experience developing and executing strategies to grow brands and sales
- Understands product performance, core drivers, and organizational alignment
- Agile, action oriented, collaborative
Success
- Local hire with deep cross-functional CPG experience before moving into brand
Texas
Senior Category Director - CPG - Pet
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Senior Category Director - CPG - Pet
Challenges
- Strong track record in product development and portfolio management in CPG/Durables
- Deep understanding of stage-gate process and leading complex initiatives
- Success managing teams in a fast-paced, high-growth environment
- Hands-on, action-oriented, strategic thinker
Success
- CPG leader with product and portfolio expertise, success in high-growth settings, and a hands-on strategic style
Midwest
Associate Brand Manager - CPG - Pet
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Associate Brand Manager - CPG - Pet
Challenges
- 2+ years of CPG brand marketing with strong analytics & P&L skills
- Experience managing the full marketing mix and cross-functional teams
- Hands-on entrepreneurial mindset
- Passion for pets and building a high-growth global brand
Success
- CPG analytics foundation, commercialization experience, and cross-functional leadership, paired with a growth mindset and collaborative style well-suited to an entrepreneurial culture
California
Brand Manager - CPG - Food
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Brand Manager - CPG - Food
Challenges
- Classic CPG foundation plus proven success in a small, hands-on environment
- Innovation and launch experience and a background in food
- Smart, analytical, strategic
- Humble, collaborative, and able to constructively push back
Success
- Strong CPG foundation, relevant category experience, and a scrappy, collaborative mindset
Midwest
Brand Manager - CPG - Pet
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Brand Manager - CPG - Pet
Challenges
- Strategic thought leader with the ability to influence through insights and deep market expertise
- Skilled at elevating strategy and planning to drive brand and business growth
- Strong CPG foundation paired with a genuine love of pets
- Brings brand stories to life with clarity, creativity, and impact
Success
- Blends big-brand and entrepreneurial experience with strong leadership and a results-driven, collaborative approach
Chicago
Marketing Director - CPG - Automotive
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Marketing Director - CPG - Automotive
Challenges
- Background in CPG + innovation mandatory
- Strong analytical foundation
- Experience with portfolio management and SKU rationalization
- Understands the retail universe
Success
- Strong CPG foundation with broad retailer experience, a proven track record in strategy, innovation, and sales collaboration, and a hands-on, resourceful approach
Midwest
Staff Accountant - CPG - Pet
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Staff Accountant - CPG - Pet
Challenges
- Strong understanding of financial regulations, accounting principles, and compliance
- Resilient and excited about building capabilities
- Proactive and detail oriented
- Degree in Accounting, Finance, or Business Administration, CPA preferred
Success
- Local candidate with strong accounting fundamentals, hands-on reporting and reconciliation experience, and a growth mindset that aligned with company culture
New Jersey
Director of Sales - Durables
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Director of Sales - Durables
Challenges
- Hands-on JBP process experience with Target
- Experience with ecommerce/omni and driving online business
- Ability to elevate standards and shift perspectives to drive better ways of working
- Creative problem solver who brings original thinking and builds solutions
Success
- 20+ years of sales experience across durables and CPG, with deep JBP expertise and a strong track record across customers including Target. Known for driving results through strong relationships and strategic transformation
New Jersey
Senior Brand Manager - CPG - HBA
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Senior Brand Manager - CPG - HBA
Challenges
- Blend of classic CPG plus entrepreneurial or small company experience
- Excited to move quickly and make an immediate impact
- Ability to act as a unifier across functions
- Comfortable forging own path
Success
- Deep HBA/beauty experience across brand and content, paired with trend-savvy thinking and strong brand-building instincts
New Jersey
Director, Product Development - Cutting-Edge Baby
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Director, Product Development - Cutting-Edge Baby
Challenges:
- Wireless thought leader
- Proven success conceptualizing, leveraging, and managing development and launch
- Strategic, big picture thinker
- Thrives in a build-from-scratch, hands-on environment
Success:
- Role elevated from Manager to Director level and filled by a candidate with deep CPG durables expertise, including a strong background in hardware and connected products
Florida
Director, Strategic Innovation - CPG - Food
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Director, Strategic Innovation - CPG - Food
Challenges:
- CPG innovation experience across large and agile companies
- Proven success leading sizable, high-impact launches
- Ability to lead strategic change and guide teams through transformation
Success:
- Completed in 39 days – classically trained leader with deep category experience, known for implementing best practices and building innovation capabilities in a smaller company
Chicago
Brand Manager x2 - CPG - Household
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Brand Manager x2 - CPG - Household
Challenges:
- Creative thinker who can unlock brand equity and revive growth
- Skilled in brand positioning, packaging, and strategic development
- Strong financial acumen with exposure to P&L management
- Seeks a smaller, entrepreneurial company with true ownership
Success:
- Completed in 28 days – classic CPG experience with experience growing scrappy, entrepreneurial brands
Greater Chicago
Brand Manager - CPG - Food
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Brand Manager - CPG - Food
Challenges:
- General management-minded brand builder with a strong strategic foundation
- Decisive leader with proven ability to drive results
- Strong leadership skills and team development capabilities
- Comfortable with ambiguity and skilled at creative problem-solving
Success:
- Sharp, strategic marketer with a well-rounded toolbox who is highly analytical, has strong communication skills and is able to move quickly and gain alignment
California
Senior Brand Manager - CPG - Food
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Senior Brand Manager - CPG - Food
Challenges:
- Strategic thinker and hands-on doer with CPG food experience
- General management mindset
- Analytically strong and comfortable rolling up sleeves
- Decisive and thrives in ambiguity
Success:
- Seasoned, well-rounded CPG professional from the food industry with experience spanning base business, P&L management, innovation, and more
California
Senior Category Analyst - CPG - Food
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Senior Category Analyst - CPG - Food
Challenges:
- Category management background leading sales analytics across key customers
- Background in CPG or retail preferred
- Strong analytically skill set, including in-store and/or ecommerce experience
- Understands predictive analytics and assortment optimization
Success:
- Self-starter and strong communicator with a track record of driving growth across key CPG customers
Southeast
Senior Brand Manager - CPG - Household
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Senior Brand Manager - CPG - Household
Challenges:
- Classic CPG Brand Manager with a passion for building brands
- General management mindset with strong business ownership
- Experience navigating regulated product categories
- Creative problem solver who sees opportunities
Success:
- Search complete in 38 days – placed a strong classically trained CPG marketer with a passion for brand-building and a strong GM orientation
Midwest
Head of Brand and Communication Strategy - Consumer Products
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Head of Brand and Communication Strategy - Consumer Products
Challenges:
- Combined expertise in performance/retail media and integrated communication planning
- Background in durables/consumer tech
- Must have strategic planning implementation skills
- Ability to thrive without formal process
Success:
- CPG and durables experience, including Masterbrand and global brand leadership. Deep experience in media, brand, social, PR, and integrated marketing. Proven ability to develop and execute strategic plans at scale
Greater Chicagoland
Senior Associate Brand Manager - CPG - Food
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Senior Associate Brand Manager - CPG - Food
Challenges:
- General management mindset with the ability to think strategically and drive execution
- Proven ability to transform data into actionable recommendations to move plans forward
- Decisive, adaptable communicator who thrives in a fast-paced environment
Success
- Broad brand management and consumer insights experience, combined with a strong analytical mindset and direct category experience
Massachusetts
Director of Shopper and Channel Marketing - CPG - Pet
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Director of Shopper and Channel Marketing - CPG - Pet
Challenges:
- Shopper marketing subject matter expert who bridges marketing and sales/accounts
- Client-side experience with expertise in shopper marketing; trade, sales, or category management a plus
- Strong creative and analytical skills to develop solutions and identify growth opportunities
Success
- Classic CPG foundation and passion for uncovering hidden shopper insights, optimizing channels, joint customer planning, and executing impactful retail activations
New Jersey
Brand Manager - CPG - Personal Care
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Brand Manager - CPG - Personal Care
Challenges:
- Ability to revitalize an iconic brand and expand it into untapped categories and geographies
- Extensive experience and passion for social media, digital communications, and influencer marketing
- Motivated by the opportunity to be part of a private equity-backed company
Success
- Top-tier CPG foundation with a digital marketing and media background and passion for creating attention-grabbing social campaigns
San Francisco Bay Area
Senior Brand Manager - CPG - Food
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Senior Brand Manager - CPG - Food
Challenges:
- Classic consumer packaged goods experience; food ideal
- Smart, analytical, strategic with a track record of agile, creative problem-solving
- A leader with the business maturity to be collaborative while constructively driving change
Success
- Extensive CPG food company experience developing strategies and processes to nurture emerging brands
New England
Associate Marketing Manager - CPG - Food
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Associate Marketing Manager - CPG - Food
Challenges:
- Consumer packaged good experience, including exposure to innovation
- Demonstrated understanding of base business management and brand dynamics
- Ability to take an idea from concept to market
- Adept at navigating ambiguity and problem-solving
Success
- Strong background in innovation, commercialization, and cross-functional management with a record of successful product launches
Greater Chicago
Director, GTM Analytics - Durables
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Director, GTM Analytics - Durables
Challenges:
- Proven success building and scaling go-to-market capabilities
- Passion for establishing a center of excellence and implementing best practices
- Expertise in Marketing Mix Modeling (MMM)
Success
- Current Director with exceptional analytics skills, deep marketing mix modeling expertise, and a background in traditional analytics measurement
Greater Chicago
Brand Manager - CPG - Food
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Brand Manager - CPG - Food
Challenges:
- Combination of base business and innovation experience; food ideal
- Excited about restaging and revitalizing a business
- Entrepreneurial mindset with the ability to move fast and navigate ambiguity
Success:
- Proven CPG food brand manager with a general management mindset and a track record of success in agile, fast-moving environments
Midwest
Marketing Manager - Healthcare
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Marketing Manager - Healthcare
Challenges:
- Strong healthcare marketing background including work on diabetes
- Proven success driving branded recommendations and adoption
- Thrives in an empowering, non-bureaucratic culture without guardrails
Success
- A results-driven healthcare marketer with diabetes expertise who excels in dynamic, fast-paced environments
Westchester, NY
eCommerce Manager - CPG - Health & Wellness
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eCommerce Manager - CPG - Health & Wellness
Challenges:
- Combination of CPG experience + Walmart advertising
- Knows how to partner with brand marketing
- Thinker, doer, and go-getter who is also collegial and collaborative
Success
- CPG and digital ecommerce experience from both the agency and client side plus exceptional communication and leadership skills
Midwest
Director of Marketing - CPG - Consumer Products
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Director of Marketing - CPG - Consumer Products
Challenges
- Combination of CPG brand marketing plus experience with consumer durables
- Blend of general management and innovation
- Charismatic leader, change agent, and positive disruptor
- Adept at developing an organization functionally and cross-functionally
Success
- Award-winning, forward-thinking, classically trained CPG marketing leader who also launched the first consumer product for a well-known durables company.
Midwest
Brand Manager - CPG - Pet
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Brand Manager - CPG - Pet
Challenges
- Consumer packaged goods foundation, pet experience highly preferred
- Combination of base and innovation experience
- Exposure to some marcomm – digital/social/PR
- Analytical and strategic with strong team leadership and project management skills
Success
- Classically trained Brand Manager with strong innovation and GTM strategy experience who is entrepreneurial and passionate about shaping companies in transition
South Central US
Director of Marketing - CPG - Consumer Products
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Director of Marketing - CPG - Consumer Products
Challenges
- Proven leader with deep understanding of winning strategies for CPG retail partners
- General management mindset and focus
- Confident and polished, able to effectively engage C-suite and senior leaders
- Driven, humble, team player who can hit the ground running
Success
- Detail-oriented, general management focused leader with extensive experience coaching and mentoring teams, and broad category expertise across diverse segments
Remote
Associate Brand Manager, Innovation - CPG - Food
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Associate Brand Manager, Innovation - CPG - Food
Challenges
- 2+ years of relevant CPG experience; food ideal
- Experience with new products and bringing them to market
- Proven ability to work independently
- Strong strategic thinking, analytical, and problem-solving skills
Success
- Strategic and analytical ABM with significant experience developing innovation roadmaps and leading successful market launches and product refreshes
Southeast
Brand Manager - Consumer Products
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Brand Manager - Consumer Products
Challenges
- Classically trained brand builder with a general management mindset
- Proven ability to identify roadblocks and overcome them
- Versatile and scrappy, ready to roll up sleeves
- Open to relocating to a mid-size city in the southeast
Success
- Top-tier trained, consumer-insights driven CPG marketer with strong customer experience and a passion for trying new approaches
Midwest
Associate Brand Manager - CPG - Health & Wellness Food
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Associate Brand Manager - CPG - Health & Wellness Food
Challenges
- Classically trained CPG marketer passionate about health & wellness
- Strategic thinker who is highly analytical
- Experience driving product innovation from stage gate to commercialization
- Openness to relocating to a Midwest mid-tier city
Success
- Strategic, insights-driven marketer with a strong CPG foundation, analytical skills, and a can-do approach
New Jersey
Innovation Manager - CPG - HBA
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Innovation Manager - CPG - HBA
Challenges
- Full-spectrum innovation experience from creation to launch within beauty or personal care
- Excited by a private equity opportunity
- Proven track record of introducing fresh ideas
- Thrives in a small, scrappy, hands-on environment
Success
- HBA/beauty experience, with deep expertise in driving product development from concept to launch, including work with private equity-backed organizations
Midwest
Brand Manager - CPG - Pet
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Brand Manager - CPG - Pet
Challenges:
- Consumer packaged goods foundation with exposure across the marketing mix
- Experience advancing innovation pipeline
- Strong analytical skills
- Desires to or has worked in a smaller, more agile company
Success:
- Innovative problem solver with top-tier training, including strong analytical and team-building skills, a consumer-first mindset, and the ability to drive value with NPD
Los Angeles
Associate Brand Manager - CPG Better-For-You Food
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Associate Brand Manager - CPG Better-For-You Food
Challenges:
- Trained at a strong CPG company or by top CPG talent; food category ideal
- Strong fundamentals and analytical foundation
- Confident and portrays leadership capabilities
- Collaborative and entrepreneurial
Success:
- Insights-driven ABM with better-for-you category experience who is adaptable and excels in ambiguity
Kansas City, KS
Customer Business Manager - CPG - Pet
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Customer Business Manager - CPG - Pet
Challenges:
- Direct CPG sales experience calling on headquarter accounts
- Proven negotiator and closer
- Compelling storyteller
- Strong analytical skills
Success:
- Top-tier CPG sales foundation, including HQ experience and a passion for pets
New Jersey
Director of Social Media & Brand Activation - CPG - Baby
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Director of Social Media & Brand Activation - CPG - Baby
Challenges:
- Social media, influencer, and brand activation expert
- Combination of big and small company experience
- Proven idea/thought leader
- Entrepreneurial, scrappy, comfortable with ambiguity
Success:
- Creative expert with proven experience leading brands and digital content for top-tier CPG companies including building out in-house capabilities from the ground up
California
Director, Innovation - CPG - Food
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Director, Innovation - CPG - Food
Challenges:
- CPG foundation with deep innovation including white space, line extensions, and commercialization
- Combination of big and smaller company experience
- Natural/organic food experience preferred and/or passion for the category
- Ability to create process, implement stage gate, and assess organization readiness
Success:
- Passionate, award-winning innovation leader with big company experience as well as unique experience on very entrepreneurial roles
Midwest
Senior Brand Manager - CPG - Food
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Senior Brand Manager - CPG - Food
Challenges:
- General management mindset and comfortable with P&L
- Ability to drive growth for the company’s #1 category
- Proven influencer and relationship builder
- Successful people developer
Success:
- Solid CPG experience running a portfolio of brands, comfortable and confident interpreting data and making strategic recommendations, and strong coach/mentor
Boston, MA
Associate Brand Manager – CPG – Pet
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Associate Brand Manager – CPG – Pet
Challenges:
- CPG foundation from a high growth segment
- Analytical, strong project manager and team leader
- Self-starter and continuous learner
- Entrepreneurial, action oriented, and collaborative
Success:
- Strong CPG foundation with a well-rounded marketing toolkit including innovation and cross-functional leadership
Chicago, IL
Associate Director, Consumer Analytics – CPG – HBA / Personal Care
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Associate Director, Consumer Analytics – CPG – HBA / Personal Care
Challenges:
- Combination of consumer packaged goods analytics and marketing measurement experience
- Syndicated expert
- Innovative problem solver
- Enthusiastic and positive consumer champion
Success:
- Extensive career in CPG analytics with expertise in MMM from both consulting and iconic CPG companies
Seattle, WA
Brand Manager, New Platforms – CPG – Food
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Brand Manager, New Platforms – CPG – Food
Challenges:
- Consumer packaged good experience plus launch experience
- Proven success nurturing breakthrough innovation
- True consumer champion
- Positive and energetic team and culture builder
Success:
- CPG foundation and consumer-first mindset with a passion and curiosity for groundbreaking innovation
New England
Director, Brand Management - CPG - VMS
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Director, Brand Management - CPG - VMS
Challenges:
- Solid CPG foundation combined with experience at a smaller organization
- General management orientation + exposure to new marketing
- Leader and change agent
- Familiarity with ecommerce and DTC
Success:
- Strong educational credentials, classic CPG foundation, experience across big and small companies, passion for lean and nimble environments
New York
Director, Product Marketing - Baby
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Director, Product Marketing - Baby
Challenges:
- CPG foundation plus experience working in a smaller, more entrepreneurial environment
- Base + product development experience having worked with R&D and design thinking
- General management mindset
- Hands-on, thinker and doer comfortable with smaller budgets
Success:
- Deep experience in juvenile products including base business and extensive innovation experience working closely with designers, engineers, and suppliers
Westchester, NY
Senior Brand Manager, Innovation - CPG Health & Wellness
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Senior Brand Manager, Innovation - CPG Health & Wellness
Challenges:
- Combination of base business experience + innovation/NPD
- Experience taking a brand into adjacent categories
- Strategic, analytical, creative, strong business sense with consumer insights focus
- Motivational and inclusive with a general management mindset
Success:
- Base business and general management mindset combined with strong innovation experience from the health and wellness space
New York
Marketing Director - CPG - Food
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Marketing Director - CPG - Food
Challenges:
- CPG foundation with strong digital and media planning expertise
- Successfully manages paid media campaigns from concept to optimization
- Passionate brand builder and change agent
- Adept and influential storyteller
Success:
- Classically trained marketer with a passion for the better-for-you and nutrition space and a deep breath of experience across base, digital/paid media, ecommerce, shopper marketing, and innovation
Midwest
Senior Director Marketing - CPG - Food
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Senior Director Marketing - CPG - Food
Challenges:
- Classic consumer packaged goods training and ability and desire to bring and implement best practices
- Combination of base and innovation experience
- Strong coach and mentor who is scrappy and knows how to get things done
- Collaborative, yet driven to succeed
Success:
- Strong classic marketing foundation coupled with PE experience and a track record of growth and P&L management for top CPG brands
New England
Marketing Director - CPG Food
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Marketing Director - CPG Food
Challenges:
- Strong CPG foundation complimented by experience at a smaller, more nimble organization
- Well versed in a facets of marketing
- Genuine passion for natural/organic
- Energizing leader and visionary
Success:
- Team player, leader, and business driver with a classic foundation, passion for the category, and proven track record of incrementally growing businesses
Westchester, NY
Senior Director Brand Marketing - HBA / Personal Care
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Senior Director Brand Marketing - HBA / Personal Care
Challenges:
- Consumer packaged goods foundation plus digital expertise
- Passionate about revitalizing a business and building a team
- Extensive experience developing brand positioning
- Thrives in an evolving culture
Success:
- Classically trained CPG brand marketer with an extensive breadth of experience across DTC, performance marketing, brand building, integrated, and more
Chicago, IL
Director, Consumer Insights and Marketing Analytics - CPG – HBA / Personal Care
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Director, Consumer Insights and Marketing Analytics - CPG – HBA / Personal Care
Challenges:
- Combination of consumer packaged goods and consulting experience
- Marketing mix modeling expertise mandatory
- Innovative thinker always looking to raise the bar
- Enthusiastic and positive consumer champion
Success:
- CPG + consulting and master level proficiency with marketing mix modeling creating models from scratch/coding to leading vendors
Westchester, NY
Director, eCommerce and Omni-Channel - Consumer Health & Wellness
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Director, eCommerce and Omni-Channel - Consumer Health & Wellness
Challenges:
- Strong eCommerce CPG background
- Expertise in Amazon advertising and sales
- Proven track record of building high-performing teams
- Hands-on, ready to engage in both strategic planning and day-to-day operations
Success:
- CPG experience across multiple personal care brands including extensive experience in DTC planning and activation
Southeast
Senior Brand Manager - CPG Food
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Senior Brand Manager - CPG Food
Challenges:
- Well-rounded generalist with a general management mindset and innovation understanding
- Proven success partnering with sales and accounts
- Energized by change and evolution
- In the geography or willing to relocate
Success:
- Strong CPG marketer with solid experience in base business, innovation, and shopper marketing as well as diverse category and channel experience and the desire to relocate
Midwest
Director of Marketing - CPG Food
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Director of Marketing - CPG Food
Challenges:
- Consumer packaged goods foundation and general management mindset
- Brand builder passionate about building, creating, and defining a brand evolution
- Business maturity and ability to bring senior leaders along
- Comfortable with ambiguity
Success:
- Experienced general manager with a consistent record of growing topline and margin while revitalizing stagnant and declining brands
Westchester, NY
eCommerce Marketing Manager - CPG Health & Wellness
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eCommerce Marketing Manager - CPG Health & Wellness
Challenges:
- Combination of CPG experience + Amazon advertising
- Knows how to partner with brand marketing
- Thinker, doer, and go-getter who is also collegial and collaborative
Success:
- Critical combination of Amazon understanding + experience working with CPG brand marketers and very strong agency/vendor/cross-functional team management skills
San Francisco
Brand Manager, Innovation - Household Products
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Brand Manager, Innovation - Household Products
Challenge:
- Entrepreneurial and dynamic division; venture capital feel
- Classic CPG with some innovation and/or commercialization
- General management and strategy development
- True centralized global setting
Success:
- CPG plus entrepreneurial experience in lifestyle category
Los Angeles
Brand Manager - Natural Products
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Brand Manager - Natural Products
Challenge:
- PE-backed 100 plus year-old CPG “start-up”
- Classic training and natural products/VMS category experience
- Move toward insights-focused innovation and marketing
- Competitive, entrepreneurial and analytical
Success:
- Classic, large CPG trained manager with emerging, high growth brand experience
NY Metro
Director, Digital Marketing - Natural / Organic Food
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Director, Digital Marketing - Natural / Organic Food
Challenges:
- Expert responsible for digital marketing, PR and social media
- CPG foundation on client or agency side
- End-benefit marketing experience in food or lifesltyle
- Driven build new spaces, products, and formats
Success:
- Strong CPG leader in brand management and digital transformation
New York Metro
Director, Marketing - Consumer Durables
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Director, Marketing - Consumer Durables
Challenges:
- New role as first-ever consumer marketer
- Director with breadth and willingnness to get in the trenches
- Ability to shape something from scratch
- Launch and define powerful, category-attacking innovation
Success:
- Classic CPG leader known for relaunching, repositioning, and revitalizing brands
MidAtlantic
Senior Associate Brand Manager - Confections
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Senior Associate Brand Manager - Confections
Challenges:
- Difficult location and in-office policy
- Strong analytics and strategic capabilities
- MBA with relevant market research background
- Opportunistic hire, not a specific position
Success:
- MBA with industry experience and family in the area
Texas
Associate Brand Manager - Food and Beverage
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Associate Brand Manager - Food and Beverage
Challenges:
- Location
- PE backed company, fast-paced, bias for action
- Challenger mindset, able to influence without authority
- Ability to handle ambiguity
Success:
- Top-tier CPG training with a wide breath of experience
Texas
Brand Manager - Food and Beverage
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Brand Manager - Food and Beverage
Challenges:
- Top-tier, classic CPG training plus MBA
- General management aptitude
- Creative, results-oriented problem solver
- Ability to challenge conventional thinking and implement new processes
Success:
- Top CPG foundation with proven success working across categories, brands, and functions
Pacific Northwest
Senior Associate Brand Manager - Food
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Senior Associate Brand Manager - Food
Challenges:
- Evolving and moving in a new direction
- Combination of classic CPG base and innovation experience
- Passion for a modern, fresh approach
- Collaborative and dynamic
Success:
- CPG foundation with a collaborative, “make-it-happen” mindset
Midwest
Brand Manager - Specialty Food
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Brand Manager - Specialty Food
Challenges:
- Location
- CPG food experience with digital and social media
- Strategic with a general management mindset
- Hands-on, scrappy style
Success:
- Strong CPG base and innovation foundation with extensive food experience
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