New York City
Brand Manager – New York City
CPG – Beauty / Personal Care:
Bring renewed focus to an established beauty brand as a new leadership team puts greater emphasis on marketing, consumer connection, and returning the business to growth. As Brand Manager, have broad ownership across the P&L, go-to-market strategy, consumer marketing, and retail execution while leading a brand with significant omnichannel distribution.
Brand Manager Position Highlights:
- Own the P&L and base business while leading annual planning, go-to-market strategy, and marketing execution
- Work closely with major retailers and customer teams across planning, marketing, and in-market initiatives
- Lead consumer marketing across influencer, digital, retailer marketing, and creative development
- Partner with Sales as a strong marketing voice, influencing decisions and aligning around brand and customer priorities
- Work closely with Analytics to identify opportunities and guide business and marketing decisions
- Lead an Associate Brand Manager within a fast, agile organization where decision-making is being pushed closer to the business
Brand Manager Ideal Candidate:
- Strong CPG brand management foundation with 4+ years of experience and the ability to operate across both strategy and execution
- Commercially minded marketer who can partner with and influence Sales while bringing a strong consumer perspective
- Experience across digital, influencer, consumer, or retailer marketing, with an interest in connecting those efforts to the broader business
- Comfortable using analytics to inform direction and support decision-making
- Collaborative, high-EQ marketer who thrives in a fast-moving environment with broad ownership and accountability
- Beauty or personal care experience is valuable but not required; passion for the consumer and category is more important
If you or someone you know is well qualified for this role and would like to learn more, please send a message or submit the form below. A member of our team will respond right away.
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