Midwest

Senior Brand Manager – Midwest

2023-OCG-featured-job-graphic-brand-management-8

CPG – Household:

Bring a general management mindset to an iconic household brand with broad ownership across the business. As Senior Brand Manager, influence P&L, portfolio strategy, innovation, customer priorities, and execution while identifying opportunities to strengthen performance and drive profitable growth. 

Senior Brand Manager Position Highlights:

  • Own product and business strategy across a significant household category, balancing P&L priorities, pricing, investment decisions, and portfolio opportunities
  • Build integrated business plans spanning innovation, communications, media, influencer and PR activity, retail execution, and distribution
  • Translate consumer, shopper, customer, category, and financial insights into strategies that strengthen the business and uncover new growth opportunities
  • Lead innovation commercialization and pipeline development in partnership with Sales, Finance, R&D, Supply Chain, and Operations
  • Work closely with Customer Marketing and Category Management to turn brand strategy into compelling customer stories, selling tools, and strong in-market execution
  • Interact with senior leadership communicating business performance, opportunities, and strategic recommendations

Senior Brand Manager Ideal Candidate:

  • 5+ years of CPG brand marketing or general management experience with meaningful ownership across P&L, pricing, portfolio strategy, and commercialization
  • Commercially minded marketer who can connect consumer and brand priorities with customer, category, and financial realities
  • Broad business perspective and an interest in working across brand, customer, and general management responsibilities rather than operating within a narrowly defined marketing role
  • Strong project management skills with the ability to manage multiple priorities and move between strategy and execution
  • Ability to influence across a matrixed organization and bringing departments and cross-functional partners together
  • Comfortable working in a fast-paced, action-oriented, hands-on culture where you are both thinker and doer
  • Practical, analytical, organized, and detail-oriented

If you or someone you know is well qualified for this role and would like to learn more, please send a message or submit the form below. A member of our team will respond right away.

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