Industry Insights
Stop Measuring Cost Per Hire! Focus on Value of Best Hire
Does your consumer-driven organization view talent, and talent acquisition, as an investment or an expense? Organizations commonly reference “human capital,” to imply their investment in people, who represent their organizations most “valuable asset.” Yet, when it’s time to build your staffing plan and budget, the message is loud and clear: “human capital” is considered as current…
Read MoreCPG Marketing and Research Candidates Can Effectively Cross the “Generational Divide”
CPG companies that market to consumers in every age demographic must effectively balance and blend their teams’ skills and experience. That’s good news for talented and agile professionals – whether you are a Millennial, Gen-Xer or Boomer. Your success in competing for a consumer packaged goods marketing or market research job depends more on your…
Read MoreLeverage Three Consumer Marketing Trends for Recruiting in 2016
The consumer packaged goods (CPG) recruitment environment in 2016 has reached a new pinnacle of speed and competitiveness. Most of the top candidates are quickly gone from the market within 10 days or less. For hiring managers in consumer-facing companies who are seeking talented professionals, the bar is high. But, you can leverage key consumer marketing…
Read MoreHolidays: Prime Time for Both Hiring and Hunting for Marketing and Market Research Jobs
No one likes stormy weather during the holidays. But, the last months of the year create a positive “perfect storm” for job seekers looking for marketing career opportunities — as well as employers seeking to fill jobs in consumer marketing and market research. In 2016, demand will remain high for professionals with valuable marketing skills…
Read MoreConsumer Insights and Analytics: To Generalize or Specialize – That is the Question!
Dixon Smith and Virginia Roher recently represented O’Connell Group’s consumer insights and analytics recruitment team at The Market Research Event. They share their observations based on conversations at this leading market research industry conference. Attending The Market Research Event (TMRE) once again provided us with the opportunity to step away from the recruiting desk and…
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