Career Building
Position Highlight: Manager of Advanced Analytics
In 2013, the fast-growing advanced analytics segment of the business intelligence field surpassed the $1 billion mark. That momentum continues. Fueled by the need to make advanced analytics accessible to more users and broaden business insight, advanced analytics professionals are in demand by companies in virtually every industry. Average salaries for advanced analytics managers are…
Read MoreConsumer Insights and Analytics: To Generalize or Specialize – That is the Question!
Dixon Smith and Virginia Roher recently represented O’Connell Group’s consumer insights and analytics recruitment team at The Market Research Event. They share their observations based on conversations at this leading market research industry conference. Attending The Market Research Event (TMRE) once again provided us with the opportunity to step away from the recruiting desk and…
Read MorePosition Highlight: Global Marketing Director
The role of Global Marketing Director has existed for a long time within the Consumer Packaged Goods industry. However, as more and more consumer goods companies look to expand their footprint and increase sales around the world, the number of these roles has increased dramatically. Compared to 10 years ago, the number of global roles…
Read MoreJob Search Strategy: How Does a Marketing Recruiter Add Value?
Today’s job market is more competitive – and prospective employers more selective – than ever before. Like many candidates, you may be well-networked professionally and connected technologically to online recruiting sites that give you access to thousands of jobs. But, as you build your job search strategy, these tools may not be enough to successfully…
Read MorePosition Highlight: Shopper Insights Manager
Nationwide, the current average salary for shopper insight managers is $97,000 a year. This is 69 percent higher than the national average for all jobs posted, and the salary potential can range into the low-to-mid six figures. To cite a few examples, as noted by Glassdoor, Clorox has posted a shopper insights manager position at…
Read MoreHow Marketing Professionals Prepare for Salary Negotiations
Many marketing professionals and executives stumble when it comes to negotiating their salaries, pay raises, or promotions. No matter how well they understand the law of supply and demand, some don’t understand the best way to reach an agreement. Others simply feel awkward advocating for themselves or broaching the uncomfortable topic of money. Use the…
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